Bill Boyce

Bill Boyce

Born and raised in a boating and fishing family in Southern California, he was fortunate to have traveled and fished across the U.S. four times by the age of 14. His love of travel and adventure provided the spark for him to pursue a career in the realm of fisheries. 

From The Beginning

Bill Boyce has been active in the angling, conservation and journalistic aspects of sport fishing his entire life. Born and raised in a boating and fishing family in Southern California, he was fortunate to have traveled and fished across the U.S. four times by the age of 14. His love of travel and adventure provided the spark for him to pursue a career in the realm of fisheries. Having graduated in 1979 from Humboldt State University in the coastal redwood empire of Northern California with a B.S. degree in fisheries, his career began with the U.S. Forest Service in Tahoe National Forest. For the next four years he would perform stream habitat analysis and fish population work in Colorado, Alaska and Oregon.

A New Experience of Flavor

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

About Bill

In 1982, Bill was hired by the Inter American Tropical Tuna Commission (IATTC) at Scripps Institute of Oceanography in La Jolla, California. For the next 12 years, he worked with tunas, dolphins, billfish, sharks, and other pelagic species, managing their harvest by the Eastern Pacific tuna seine fleet. After 16 years as a biologist, his career was altered by the interest and success his photographs were receiving at shows, art exhibits and in magazines. Now, an internationally renowned photojournalist, his images currently adorn galleries, custom homes and corporate office buildings. 


Bill’s camera talents have been utilized for the past 18 years in worldwide productions and filming expeditions with Dr. Guy Harvey and the BBC Blue Planet documentary in locations that include Africa, Australia, Azores, Spain, Midway Island, Venezuela, Panama, Mexico, the Canary Islands, Cocos Island, The Bahamas and Belize. In 2002, his career path led him into the world of TV, hosting the World Class Sport Fishing series on The Outdoor Channel, then creating his own production company and directing/producing/hosting the TELLY Award-winning TV series, IGFA Angler’s Digest, which has broadcast on Wild TV, The Sportsman Channel, Fox Sport Net and World Fishing Network.